This ad is a spoof on Absolut Vodka, displaying the dangers of alcohol and how drinking irresponsibly could lead to dangerous situations. The facts displayed at the bottom really send the message home, as many people would not be aware of such statistics. The Vodka bottle shown in chalk on the pavement is a symbol of how the alcohol can take over you and ultimately lead to death. As the police stand around yet another crime scene involving drinking and driving, the viewer is shocked into the mentality to never put themselves in this situation, which is the intention of the ad.